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Classic Frozen Foods looking to fill niche in Cape Breton marketplace

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By Chris Hayes - The Cape Breton Post

SYDNEY —A new company is getting ready to open in Cape Breton with what it sees as a recipe for success — selling frozen uncooked cookies and muffins, as well as cooked cheesecakes.

Classic Frozen Foods hopes to be open for business at the Sydport Industrial Park by December.

Company owner Wayne MacDonald, a Sydney River native who has lived in British Columbia for the past 35 years, sees a promising wholesale market for the frozen cookies and muffins which are baked from scratch, shaped, flash-frozen and packaged at the Sydport location.
The target market includes grocery stores, restaurants and institutions like nursing homes but MacDonald figured the frozen treats will also be a popular fundraising item for schools and other groups.

Many companies don't mix their own products anymore, he noted.
"They just want to use bake-off products, so they use companies like mine which are normally in Eastern Canada and Western Canada that they buy from. They would just basically put them in the oven and bake them off at the store level. We are going to cater to all those type of companies."

"There is definitely a market there."

Classic Frozen Foods will start out with about three different kinds of cookies (chocolate chunk, oatmeal raisin and ginger) and five different muffins (bran, blueberry, carrot, chocolate chip and oatmeal) with plans to expand the product line. The company will also offer cooked cheesecakes.

MacDonald, who described the products as "gourmet," expects to employ seven to 10 people to start and a larger number working full-time as the company grows.

"It depends on how the orders come in. I don't expect it to be full-time for a few months."

His daughter, Kelly MacDonald, is a partner.

Spokesman Greg MacLeod, of the BCA Group which helped MacDonald acquire the building and assets, said Classic Frozen Food is the only company in Atlantic Canada that produces frozen dough products.
MacLeod said too many food products are imported into Cape Breton and most of the food in fast food restaurants is cooked somewhere else, such as muffins and donuts.

"They are cooked and frozen in Montreal and thawed and eaten in Cape Breton," he said in a release. "Some of the large guest homes for seniors also import frozen meals. BCA would like to see more development in the local food industry. This is one of the few parts of the economy that resists contraction."

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